Business Model Generation
| Subtitle: A Handbook for Visionaries, Game Changers, and Challengers
Author: Alexander Osterwalder, Yves Pigneur
Publisher: Wiley
Published: 2010-07-13
EAN: 9780470876411
ISBN: 0470876417
Edition Info: 288 pages
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerf
Categories: Business and Management, Business Strategy
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